Search Engine Optimisation (SEO) is a type of digital marketing that optimises a website for higher rankings and better visibility in the organic search results on sites such as Google, Yahoo, and Bing and compels visitors to come again.
SEO basics are easy, and as long as your website has a solid technical foundation, you can achieve great results by implementing simple SEO strategies. While most of the older tactics people used, like keyword stuffing, to hoodwink the search crawlers no longer work, it doesn't mean SEO is no longer effective. While larger brands have the apparent advantage of a bigger budget and the option to invest in the best **digital marketing services company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia,** small businesses can adopt some practical strategies to improve their marketing.
What are the fundamentals of SEO?
Secure Sockets Layer and Transport Layer Security or TLS (an improved version of SSL) are protocols for establishing a secure connection between a web server and a browser. You can check if the website URL starts with 'https://' rather than 'http://.' In 2014, Google announced that secure HTTPS websites would be preferred over non-secure ones in search results.
SEO services can optimise your website to make sure your site looks great and functions correctly even on mobile devices. You provide a positive site experience for users when you make your site mobile-friendly since it looks great on any device, regardless of the screen size. You can use Google Search Console to check if your site is compatible with mobile devices.
Search engines prefer sites that load quickly and consider page speed as an essential ranking factor. A recent update by Google requires web pages to load faster and states that a site loses half its visitors if it takes more than 3 seconds to load.