Digital media has completely revolutionized the way we do business. Instead of billboards and ads in print media, marketing is now all about showing people that they can trust your brand to meet their needs and make their lives easier through digital means. Internet marketing services agency in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia has become essential for all brands, whether outsourcing the digital marketing services or maintaining an in-house team to execute the best strategies.
This list may include marketing strategies you have heard of, but we highlight its importance in this new world, trying to build itself back after the previous year’s events. Let’s take a look at five marketing strategies that won’t fail you in 2021.
There have been many trends presenting new and improved ways to target and show ads to potential customers. Traditional advertising channels rely heavily on displaying ads to everyone, regardless of their want or need for the product or service. Internet marketing service places ads in front of potential customers at specific micro-moments or particular stages in a customer’s buying process.
Customers act on their wants during these moments, resulting in high expectations. This makes the user’s experience at the moment more important than ever.
How can you make the most out of micro-moments?
Let’s take an example — Sephora designed its mobile app with a feature that would display the ratings and reviews of the items when scanned. Many smartphone users change their decision to buy a product after reading something on their phone, even at the checkout line. Sephora uses this opportunity to give advice to customers and highlight other customer’s experiences to guarantee conversions.
2. Optimize for Voice Search
Adopting a voice search strategy isn’t just about providing relevant content — it’s also about creating a better customer experience. Businesses with an in-house digital marketing team may have to outsource **digital marketing services company in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia** from agencies specialising in voice-search optimisation.
Voice-based search devices can provide valuable insights about users that can lead to a more personalised experience. Moreover, voice technology can make interactions with brands seamless and natural, which encourages retention. Google’s 2019 BERT update was designed to help Google in its effort to understand the natural language that people speak in voice search queries. Voice search interactions take far less time than text-based ones, which makes it more convenient for consumers.
3. Perform Local SEO
Local SEO is a search engine optimisation strategy used by many digital marketing companies in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia to help your business be more visible in the local search results. Any business that has a physical location or serves a specific geographical area can benefit from local SEO.
What’s the difference? While traditional SEO focuses on improving your site’s visibility on a much larger global scale, local SEO companies in Bahrain, Kuwait, Oman, Qatar, Dubai, U.A.E., and Saudi Arabia allows you to connect with searchers in your local area. Brands can update their Google Business Profiles through their Google My Business Accounts to include pandemic-friendly details like online appointments and doorstep pickup and delivery.
4. Micro-influencer Marketing